How the Illuminance of Commercial Lighting Affects People's Purchasing Power

How does the illuminance of commercial lighting affect people's purchasing power? Commercial lighting design is based on the customer's shopping experience and visual requirements and the morphological characteristics of the product, as well as the spatial location of the product, to carry out scientific lighting design to make customers feel comfortable. Efficacy, the following content details how the illuminance of commercial lighting affects people's purchasing power.

Commercial lighting is paying more and more attention to the interaction between people and light and the interaction between people and commodities, highlighting the characteristics of commercial space and commodities, and promoting the conversion of business opportunities. This may be the greatest potential of lighting in commercial space. This value can be better realized with precise lighting by sector. Lighting manufacturers are gradually realizing the importance of creating a high-quality light environment for human lighting and value conversion, and are striving for the precise commercial lighting market.

Commercial lighting is one of the most widely used fields of LED lighting. Whether it is a furniture store, clothing store, accessories store or shoe store, it is necessary to create a harmonious shopping atmosphere, and the lighting effect is naturally particularly important. LED lighting has a strong advantage in expressiveness.

But whether LED lamps can be used better and longer in the commercial lighting market, the illuminance of commercial lighting needs to be determined according to the lighting environment and the humanized needs of consumers, and is refined to the various performance parameters of each product and its lighting effects. Different illuminance and color temperature have very different effects on people's psychological reactions, and the spatial impression is determined according to the environmental impression of color temperature and illuminance. High color temperature requires high chroma, and low color temperature requires low illumination.

Reasonable illuminance, color reproduction, brightness distribution and comfortable visual environment for commercial lighting; through careful design by lighting designers, customers can be attracted to the products, and in the creation of a comfortable shopping environment, customers can be stimulated to buy desires .

Lighting not only has the function of illuminating, but also has an impact on people's psychology: the higher the color temperature, the cooler it will feel, and the lower the color temperature, the warmer it will be. Psychologists have found that in a blue environment, the pulse will slow down and the mood will be calmer. In a red environment, people's pulse will speed up, blood pressure will rise, and emotions are easy to be excited and impulsive; different colors have different reflections on taste, such as dark green and blue green, which feel bitter and affect appetite. And red and yellow are sweet, sour and sweet, which can stimulate appetite and increase appetite;

In a word, the above content describes in detail how the illuminance of commercial lighting affects people's purchasing power. The purpose of commercial lighting is to provide suitable lighting and illuminance, color temperature, color rendering and brightness changes for different commodities and areas. To attract consumers' interest, communicate with customers with the help of silent language, convey product information, service concept and brand culture to customers, so as to achieve the purpose of promoting commodity sales, reducing inventory and establishing brand image.