How should the lighting industry transform and upgrade in the era of wisdom?
2022-09-07
Doing a good job in "brand value" is the key to success
The lighting industry has completely penetrated from the field of outdoor lighting and commercial lighting to the field of home lighting. Many companies have entered the LED lighting market in a big way. Especially under the influence of the hot concept of smart home and smart home, the lighting industry pays more attention to green energy conservation "Transition to "brand war" and "value war" all have extremely high requirements on the comprehensive competitiveness of enterprises.
The rapid collapse of Pinyi Lighting is an example. According to industry experts, it was the correct strategy for Pinyi to win with price advantages at first, but as an e-commerce company that focuses on long-term continuity, Pinyi ignored the two major issues of quality and service, which eventually led to On the way of its "death" transformation.
Only by opening up the industrial chain can innovation be carried out
At present, more than half of Chinese lighting companies have a difficulty: they are in the downstream of the industry chain, and it is difficult to master chip technology. The consequence of this situation is that in order to obtain chips, downstream companies have to pay high costs to upstream companies and are subject to technical standards.
Industry experts pointed out that once a Chinese company has the ability to integrate the upstream and downstream of the industrial chain, it can obtain obvious cost advantages and synergy advantages, and can carry out rapid product iteration from the source of technology to the whole lamp product, and even promote industry standards. Innovation and formulation, leading the development of the industry.
The lighting industry has completely penetrated from the field of outdoor lighting and commercial lighting to the field of home lighting. Many companies have entered the LED lighting market in a big way. Especially under the influence of the hot concept of smart home and smart home, the lighting industry pays more attention to green energy conservation "Transition to "brand war" and "value war" all have extremely high requirements on the comprehensive competitiveness of enterprises.
The rapid collapse of Pinyi Lighting is an example. According to industry experts, it was the correct strategy for Pinyi to win with price advantages at first, but as an e-commerce company that focuses on long-term continuity, Pinyi ignored the two major issues of quality and service, which eventually led to On the way of its "death" transformation.
Only by opening up the industrial chain can innovation be carried out
At present, more than half of Chinese lighting companies have a difficulty: they are in the downstream of the industry chain, and it is difficult to master chip technology. The consequence of this situation is that in order to obtain chips, downstream companies have to pay high costs to upstream companies and are subject to technical standards.
Industry experts pointed out that once a Chinese company has the ability to integrate the upstream and downstream of the industrial chain, it can obtain obvious cost advantages and synergy advantages, and can carry out rapid product iteration from the source of technology to the whole lamp product, and even promote industry standards. Innovation and formulation, leading the development of the industry.
